Deloitte Poland launched the “Biznes, Człowiek, Technologia” podcast, and like most good podcasts, it needed more than just a microphone and a logo. Together with Deloitte’s visual studio, I worked on shaping the video and sound identity of the show from the ground up. The goal was to create something that felt modern and recognizable, but still aligned with Deloitte’s global brand language. We developed a cohesive visual system including motion elements, intro/outro sequences, cover graphics and supporting visuals used across episodes and promotional content. The challenge was balance – making the podcast visually engaging without drifting away from corporate clarity. Enough personality to feel human, enough structure to feel Deloitte. The result was a consistent and flexible identity that supported one of Deloitte Poland’s most popular podcast series, both visually and sonically.